Revsure: The Next Big Thing in Demand Gen

It's not often we meet a company where there's universal excitement across every target customer we put them in front of. And even less common when each customer we introduced them to pushes for a follow-up meeting with the startup, one even agreeing to a pilot on the spot. Even better, this startup has the technology and team to back up the hype. Let me introduce you to Revsure, our latest investment at Neotribe.

Led by the exceptional Deepinder Singh, RevSure uncovers what's happening in your marketing funnel so you know exactly what's working, how much leakage is occurring, and where to focus resources/budget to win more revenue. The headline value proposition is their AI, it uses a company's historical data across all their sales and marketing systems to predict the pipeline value of all the leads marketing generates. From this core, they can show marketers which campaigns are working, how much pipeline they're driving, and even forecast revenue.

But there's an equally significant value proposition that marketers are seeing: out-of-the-box data integrations across all the marketing and sales systems. This is a big deal, considering today, something like "getting data from Hubspot into Salesforce is a nightmare." Revsure solves that all out of the box in just a few days. No wonder one of their big customers plans to make Revsure their central dashboard for demand gen. And a demand gen leader we introduced to Revsure echoed that sentiment, "at [my company], we spent twelve months working with our data teams to try and get something a fraction as good as what Revsure just demoed."

Demand-gen marketers love RevSure because it helps them not only do their jobs better but more easily show the impact of their work to the rest of the organization. How do we know that this new campaign is working? RevSure can give us a clear view of what's happening and a surprisingly accurate prediction of the revenue it's generating.

Imagine your CEO just rang the alarm and wants your team to drive more leads and revenue quickly to save the quarter; what do you do? Revsure provides a clearer view of which campaigns will best fit to reach that goal so you can take action quickly.

And you know who else loves Revsure? The Revenue Operations team. "It took our team almost a year to try to get [this other sales forecasting product] to work. We got Revsure up in a week, and in the first quarter they were live, they were already more accurate than [that other vendor]." Oh, and they also "did all the gnarly data integration work between all the systems that we hate doing, and they did a killer job of it."

We're super excited about working with Deepinder and the rest of the Revsure team. Revsure has the opportunity to become the main application that demand gen teams use to do their jobs — because until today, they didn’t have one. Let's go!